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Subaru - Legacy, Impreza, Outback, Forester

Subaru is a popular and respectable brand that has become the symbol of technology, convenience and reliability.

Subaru is an automotive division of Fuji Heavy Industries, a Japan company. Fuji Heavy Industries is a manufacture of numerous different types of transport equipment.

Fuji Heavy Industries was initially introduced in the beginning of the 20th century, when in 1917 Chikuhei Nakajima established an aircraft research laboratory near Tokyo (now it's the home base of Subaru). Fuji Heavy Industries became the successor to Nakajima aircraft laboratory.

While aircraft production was the initial aim of the founder Fuji Heavy Industries have evolved into a powerful company that is now one of the world's leader in vehicle manufacturing. Along with Subaru that is the Automobile Division Fuji Heavy Industries includes the Aerospace Division, the Bust Manufacturing & House Prefabricating Division, the Industrial Products Division and the Transportation & Ecology Systems Division.

Subaru became the first Japanese manufacture who used the Japanese name for its brand. It is due to the first president of Fuji Heavy Industries, Kenji Kita, that Subaru bears its current name. Subaru means "unite" or "gather together". The word refers to the group of six stars that we call Pleiades in the constellation of Taurus. Being on of the Japanese favorites, the constellation also got the name mutsuraboshi – "six stars". You can actually see six stars on the Subaru logo. But what is more interesting Subaru was formed by the merge of five companies in 1953 therefore the name "Subaru" totally reflects the fundamental idea and history of the brand. acheter prix viagra

Subaru's brand message sounds like "Think. Feel. Drive" that reflects the fusion of high-level ride, environment and safety as well as Subaru's ideas of sensitivity and intelligence.

In 1967 Subaru of America (SoA) signed a contract with Fuji Heavy industries and in a year Subarus were imported in the United States for the first time.

Today Subaru as a subsidiary of Fuji Heavy Industries has several shareholders. The most powerful are General Motors that owned 20% of the shares but then sold about 9 % to Toyota Motor Corporation. Before General Motors Nissan was a 20% minor shareholder of Subaru.

Subaru's best-known models are Subaru Legacy, Subaru Impreza, Subaru Outback and Subaru Forester. The Subaru models are modified regularly as Subaru's aim is to provide excellent performance and ride by means of high technologies and intelligence.